Before you spend any more time, efforts and money on marketing you need to understand very clearly who it is you want to be communicating to. Who is your target customer? Stop trying to sell to everyone and define your niche.
Who is your ideal customer? What do they do? Where do they spend time? Why do they want your product or service? When will they be ready to buy it from you? And…why the hell should they choose you?
“If you define your Niche and your audience you will increase your conversions, customers and profits.“
Think about it. If you have 100 conversations (either face to face, through email or Facebook) over the next 30 days with random people about your product or service, it is likely you will convert a few into paying customers. It is likely to be a poor conversion rate and it will be near impossible to know your numbers, each 100 conversation would yield different results.
How about if those 100 conversations were with people who had already expressed an interest in your product or service? Which group do you think would convert into more paying customers?
Clearly it would most likely be the second group. This is why it is so important to define your target customer group and niche.
If you had the exact same 100 conversations with a targeted audience you will get much better results. Same effort, more income and higher profits.
Here’s a few questions to help you define your target customer.
- Are you customers a specific gender?
- What age range are they?
- What are they interested in?
- Where do they live?
- What do they do for work?
- What is their job position?
- What sports do they play?
- What books/magazines/newspapers do they read?
- Where do they shop?
- Where do they travel?
- How much money do they earn?
- What problems do they have that you can fix?
- How can you help improve their life?
- What can you give them of value?
Please take the time to do this, it is so important. Once you have defined your target audience step 1 is complete. Step 2 is to find where your audience is and position yourself in front of them as an authority in your industry who can help solve their problems and deliver the products and services they need and desire.
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